05/01/2009
NEW MARKETING MANAGER FOR PCI
PCI, part of BASF Construction Chemicals (UK) Ltd, has announced its new Marketing Manager, Ian Wilson. Ian will continue to head up marketing for BASF Construction Chemicals’ Performance Flooring and Construction Products division, as well as taking on new responsibility for promoting PCI’s
tiling and flooring adhesives businesses to key markets.
Said Ian: “The PCI brand has a reputation as the professional’s choice across Europe. Here in the UK and Ireland, we have been gaining market share steadily year on year thanks to our high-performance products and outstanding technical support – a considerable achievement in this tough market.
Concluded Ian: “Architects, specifiers and contractors are increasingly taking advantage of
our one-stop specification service, which includes NBS specifications. As PCI’s new Marketing Manager I will be focusing on increasing awareness of our added-value offering to build on this solid base of specifications. Our recent move to BASF headquarters at Cheadle also offers an exciting opportunity for the Marketing team to exploit synergies with the wider BASF organization.”